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Gay Lea builds its direct strategy by reaching out to bakers hungry for inspiration | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in December
By Christopher Lombardo

Gay Lea’s experiential strategy has evolved “drastically” this holiday season, as it’s gone from popping up at individual Christmas markets across Canada to sending baking kits directly to consumers.

http://strategyonline.ca/2020/12/01/gay-lea-builds-its-dtc-strategy-by-reaching-out-to-bakers-hungry-for-inspiration/
 

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